Privacy Policy

Last updated: October 29, 2026

Kapell & Annat operates this store and website, including all related information, content, features, tools, products and services (the “Services”), to provide you, the customer, with a selected shopping experience. Kapell & Annat is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or perform another transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern the collection, use, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal data that we collect or process

When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another individual. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from that personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information including your name, address, billing address, shipping address, telephone number and email address.
• Financial information including credit card, debit card and account numbers, debit card details, account details, transaction details, payment method, payment confirmation and other payment details.
• Account information including your username, password, security questions, your preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wish list or purchase, return, exchange or cancel, as well as your previous transactions.
• Communications with us including the information you include in communications with us, for example when you submit a request to our customer support.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you use or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you , including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services , including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
• From our service providers , including when we use them to enable certain technology and when they collect or process your personal data on our behalf.
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of the services you use, we may use personal data for the following purposes:

• Provide, customize and improve the Services. We use your personal information to provide the Services to you, which includes, among other things, fulfilling our contract with you, processing your payments, distributing your orders, remembering your preferences and items you are interested in, sending notifications related to your account, managing purchases, returns, exchanges and other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, enabling you to post reviews and creating a tailored shopping experience for you, for example by recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications via email, text message or post, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your shopping cart and other activities on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, and to detect, investigate, or take action on any fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register for an account, you are solely responsible for keeping your login information secure. We strongly recommend that you do not share your username, password, or other login information with anyone else.
• Communication with you. We use your personal information to provide you with customer support, be responsive to you, offer you effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil disclosures, potential or actual disputes, or other legal proceedings with a third party, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution, and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising on third-party services, based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for the purpose of showing you targeted advertising and marketing, based on your online activity across merchants and websites. You can exercise your right to opt out of such use here .
• When you instruct, request or otherwise consent to us sharing certain information with third parties, for example to ship products to you, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business event such as a merger or bankruptcy, to comply with any legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are operated by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services to you. Information that you submit to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than where you live, for the purpose of providing and improving the Services to you. In addition, to help protect, develop, and improve our business, we use certain Shopify enhanced features. These include data and information obtained from your interactions with our store, with other merchants, and with Shopify. In order to provide these enhanced features, Shopify may use personal data collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and what rights you have, please read Shopify's Consumer Privacy Policy . Depending on where you live, you may be able to exercise certain rights regarding your personal data here: Link to Shopify's Privacy Portal .

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee or assume any responsibility for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on such websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms, without limitation as to how it may be used by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms, or of their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below and request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of anyone under the age of 16.

Security and preservation of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances. In some cases, we may also refuse your request if permitted by law.

• Right to access/information. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request that we erase the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Manage communication preferences. We may send you promotional emails. You may opt out of these at any time by using the unsubscribe option provided in the emails we send. If you choose to opt out, we may still send you non-promotional communications, such as messages about your account or orders you have placed.

You can exercise these rights where provided in the Services, or by contacting us using the contact details below. To learn more about how Shopify uses your personal data and what rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we approve such a request from an agent, we will require the agent to provide evidence that you have authorized them to act on your behalf, and we may need to ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaint

If you have a complaint about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or by filing a complaint with your local data protection authority. For the EEA (European Economic Area), a list of responsible data protection supervisory authorities is available here .

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the EU Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority in the United Kingdom where applicable, unless the data transfer is to a country which has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and notify you as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, you can email us at anders@ kapell-annat .se. You can find our other contact details in our contact information policy . In accordance with applicable data protection laws, we are the data controller of your personal data.